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I used to work at S&S. They have published all her other recent books, and their end goal is to publish her memoirs, which they believe will be very interesting and valuable.

Publishers also use these kinds of acquisitions to build credibility, generate news, and woo other big-name authors. So I'm sure they saw the $8 million as an investment. But I agree, it's an outrageous sum, and I'm sure they don't expect to make it back on this book.
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