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No. of Recommendations: 2

If a particular caller calls every day and the radio host allows the caller time on air, the caller can develop his own crowd of fans and haters. Howard Stern has done this with several of his "WackPack" circus freaks. They start their own careers.

Not only that. On the Internet, unlike on radio, users own the experience more than companies own the site. What this means in California is that in an interactive environment, nobody "owns" any one place, and nobody can really own a particular "frequency", because the greater degree of ownership is of the user's experience. The degree to which a site is interactive (good thing) is the degree to which it is communal, and on good sites others can pass freely, as they like. The Internet is like everyone with their own mike broadcasting and antenna setup at once, no matter the URL. And the sooner you own up to this reality, the better for you, your business, your site, whatever.

laop
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