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I'm looking at Starbucks primarily as a diversification stock for my portfolio, which is fairly heavy in tech stocks right now. I chose to look at them primarily because I buy coffee from them literally every day and am able to see the number of people who also do so. From that starting point, I'm going over their numbers and from what I can see so far, SBUX would be a solid long term investment. But if the company is well-established, even mature industries will continue growth. Maybe not at the rate of a Cisco or Oracle, but I'm interested in how Starbucks chooses to expand now. I think they will reach a saturation point sooner than later with their stores, so they've already begun looking towards int'l sales, supermarket sales, and other products. Their success in these other areas is what will truly ramp Starbucks growth upwards in the coming years.
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