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I'm not sure that is really fair, though, if they don't happen to want to be role models.

Does he do any endorsements? I use that as the line. When an athlete or any celebrity does an endorsement, they are saying, "I use this product and if you want to be like me, then you will use it too"

So, they are now role models and should act properly. If they don't want to be role models, then they should never do endorsements.
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