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I'm sure there are at least psychological reasons and there's even a strong possibility there might be a physiological basis as well. Does anybody out there remember the research from more than a year ago about why some people might not like broccoli, or other foods? Some people have a higher sensitivity to certain types of 'bitter' or textual flavors that not everybody has

Super-Tasters and Non-Tasters

frames version of above, if your browser supports frames. Slide 2 has a good diagram of taste areas of the tongue.

Matters of Taste

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