IMO, those organizations that DO journey down this path, and get good at it - in their customer engagement segment, operational areas, or even in middle management functions - will absolutely have a competitive advantage over those that do not deploy it in their businesses.
To put it more bluntly, AI is just a tool, not something most businesses sell. Tesla, for example, is using AI in a variety of ways, Self Driving is the most visible one but the product, when they get it done, will not be AI but Self Driving, Robo Taxis, autonomous Semis, and the TeslaBot. Another area where Tesla uses AI is on the factory floor to monitor production. This does not create a product, instead it improves a product (the cars) and lowers their cost of manufacture. Dojo, the computer, might be the exception, Tesla might market it like Amazon markets AWS.
My point is, as investors don’t be distracted by AI, keep evaluating fundamentals. One case in point, with Upstart Holdings (UPST) people went gaga over AI lending and the stock tanked. Palantir (PLTR) might be another.
A very long time ago there was a thread on NPI about who benefits most from technology. The conclusion reached was that users benefit way more than technology providers.
The Captain
Upstart Holdings, Inc., together with its subsidiaries, operates a cloud-based artificial intelligence (AI) lending platform in the United States. Its platform aggregates consumer demand for loans and connects it to its network of the company’s AI-enabled bank partners. The company was founded in 2012 and is headquartered in San Mateo, California.