Skip to main content
No. of Recommendations: 2
In case you are not familiar with how digital advertising works, sites sell what are essentially digital billboards to ad broker companies, which contract with advertisers to place their ads in the spots available. Because digital billboards don't have any physical restrictions, these advertisers do not have to conform to any specific standards on sizing or content. The host website has limited influence with the advertiser, depending on the fine print in the contract.

What I've seen in the past is that should an objectionable ad be served up on a Foolish website, TMF can contact the ad broker and request that the issue be addressed, but I am not sure of the degree of obligation by the broker to comply. Obviously, there is competition out there and they want to keep TMF's business (the public side of Fool.com tends to be trafficked by consumers with disposable cash given the nature of the content), so I expect they will want to be responsive. But this is not a side of the business with which I am directly involved or familiar.

Fuskie
Who notes consumer advocate Clark Howard often has to apologize for ads served up on his website when they feature questionable marketing that directly conflict with his own consumer advice...

-----
Premium Home Fool: Ask me a Foolish Question, I'll give you a Foolish Response!
Ticker Guide: The Walt Disney Company (DIS), Intuit (INTU), Live Nation (LYV), CME Group (CME), MongoDB (MDB), Trip Advisor (TRIP), Vivendi SA (VIVHY), Mimecast (MIME), Hain Celestial (HAIN), Royce Micro Capital Trust (RMT)
Disclaimer: This post is non-professional and should not be construed as direct, individual or accurate advice
Disassociation: The views and statements of this post are Fuskie's and are not intended to represent those of The Motley Fool or any other sane body
Disclosure: May own shares of some, many or all of the companies mentioned in this post (tinyurl.com/FuskieDisclosure)
Fool Code of Conduct: https://www.fool.com/legal/the-motley-fools-rules.aspx#Condu...
Invitation: You are invited to interactively watch Motley Fool Live online television: https://livechat.fool.com
Call to Action: If you like this or any other post, Rec it. Better yet, reply to it. Even better, start your own thread. This is YOUR TMF Community!
Print the post  

Announcements

Community Town Hall
Banter, potshots, and all the stuff we said you can't post on ITF. Why not try it?
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.