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In our non-profit org we use the socitey approch with a quarterly newsletter, I might also approch nursing homes to bring this project into them through voluteers in the community. The numbers your qouting (34) means very little but talk about the nursing homes and bring that # serviced upto say 3,000 now there's some service. Socitey membership's can be sold throught-out the area and provide advertising space in your newsletter.
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