No. of Recommendations: 1
Interesting.

In my initial look, I found this article on earnings which was published around the time the stock peaked:

http://www.fool.com/investing/general/2015/02/25/why-boston-...

Quarterly revenue rose 6% year over year to $217.8 million, which translated to a 5.5% increase in net income to $19.1 million, or $1.40 per share. Analysts, on average, were expecting slightly lower earnings of $1.37 per share on higher sales of $236 million.

Depletions growth during the quarter also decelerated sequentially from 21% to 13%. (Depletions is an industry measure for how quickly the company's products travel from warehouses to consumer outlets.) But keep in mind management already warned this was an expected result stemming from more difficult year-over-year comparisons and a lack of new product launches in the second half of 2014. For the full year, depletions grew a solid 22%, within Boston Beer's guidance range of 20%-24%.
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...Driving those results, Boston Beer says, will be depletions growth of between 8%-12% -- a reduction from the 10%-15% range Boston Beer forecast three months ago...
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We should also keep in mind Boston Beer's penchant for under-promising and over-delivering, which means analysts are likely to take its lighter-than-expected guidance with a grain of salt....



And from here:

http://www.fool.com/investing/general/2015/03/14/why-boston-...


There are two main drivers behind Boston Beer's soft 2015 forecast: more competition and fewer product launches. The company is losing market share to both big and small brewers as competition heats up in the craft beer industry. That shouldn't come as a surprise. While Boston Beer had a massive hit with its Angry Orchard franchise, it was only a matter of time before other brewers elbowed into the cider business.

Meanwhile, the company is taking a breather from its souped-up product introduction pace of the last two years. After rolling out new national brands including Sam Adams Rebel IPA and Sam Adams Cold Snap in 2014, management has no plans for another big launch this year, and instead will focus on building up sales for existing products. The absence of a new beer brand to goose revenue in the short term is behind the anticipated slowing of depletion growth.


MR
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