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Hi Fellow Fools,

With all the major players in the mix, why has Microsoft announced a "me-too" home speaker, with nothing to differentiate it from the competition?

Each of these devices is powered by a virtual assistant and possesses the ability to check the weather, play music, read the news, and manage connected smart home devices. They can also provide assistance with credit card statements, schedule ride-hailing, or order a pizza. Each company has taken a slightly different approach, hoping to differentiate their product in what is quickly becoming a crowded field.

To almost no fanfare whatsoever, Microsoft Corporation (NASDAQ:MSFT) announced that it will release the Invoke speaker in partnership with Harman Kardon, a division of Samsung Electronics (NASDAQOTH:SSNLF), which will check traffic, play music, and deliver the latest headlines. Sound familiar? Why is Microsoft delivering what seems like an also-ran product without anything to set its device apart?

Phoenix 1 Contributor
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