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http://dianeravitch.net/2014/04/27/product-placement-on-pear...
Lace to the Top, an activist group of educators and parents in New York opposed to high-stakes testing, became curious about the appearance of certain commercial products on the state’s mandated exams.

/snip/

Members of Lace to the Top did some research and found ties between Pearson and the products placed in its exams.

Were the references to these products mere coincidence or advertising?
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