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Automakers Getting a Taste for Vegan Values

Pleasing those who shun animal products is seen as key to reaching a wider, affluent group.

Actor Michael Bell's is. The 66-year-old Encino resident doesn't eat or wear animal products, and his hybrid car doesn't have a stitch of leather in it.

If it had, Bell said, he wouldn't have bought the car, a 2001 Toyota Prius, despite its impeccable green credentials.

In raw numbers, vegans such as Bell are so few that they barely register on surveys of consumer habits. But to automobile manufacturers trying to win favor among the increasing number of consumers who say they are environmentally conscious, vegans — who avoid all animal products — are what one marketing expert called the center of the bull's-eye....


http://www.latimes.com/news/local/la-me-vegancars23aug23,1,5267143.story?coll=la-home-headlines
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