No. of Recommendations: 47
It is like the Tour de France. The harder the course is, the easier it is for the strongest rider. Sounds counter-intuitive but is absolutely true. The strongest rider will relatively speaking show greater and greater advantages relative to competitors as the difficulty of the course increases, and at the same time need to put out relatively less effort than his competitors to achieve that victory.

Nutanix is up against huge corporate behemoths who prefer things never change, if things do change that they change slowly, and certainly prefer that no one create any change that may cannibalize their nice steady and easy core businesses. Because of this, Nutanix feels that as the pace of change increases so will Nutanix’s leadership in the market because they thrive being the visionary foreseeing change, in creating the change, and in adapting to the change.

The faster the change, then relatively speaking, the better it is for Nutanix vs. its very large and slower moving, legacy defending corporate behemoth competitors who cannot keep up and who will always be the followers.

This is also true of so many disruptive companies. If things slow down that gives the larger competitors time to use their advantages of scale, distribution, money etc and adapt to the new disruptive paradigm. Decreasing innovation helps the large incumbents. This is why a smaller disruptive company must continually press forward innovation and move at fast pace. It is not just Nutanix (although Nutanix specifically calls it a core competency) but with any small disruptor, speed and change are their friend, as long as they are the one’s pushing the pace and change. And like with the Tour de France, the faster the better, as the faster it goes, the relatively easier it is for the disruptor to win.

Tinker
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