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It seems that we can obtain industry averages for publically traded companies, but cannot actually find out what the Cost of capital for a single company.
I guess the way I lookat it is that a company takes certain risks when using money to further their interests, not all companies within an industry take the same level of risks to achieve their goals, the market will charge them one cost if they are using debt, certainly lower than the cost associated with a stock offering. When a company floats new shares of stock the "market" will demand a certain rate of return, is it possible to figure that number out or does one just have to use industry averages?

JV
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