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It sounds like they want to make it clear to new mothers that breastfeeding is more beneficial for infants than formula-feeding. It might not be common knowledge for all new mothers.

Oh gawd, if you go within ten feet of an OBGYN or hospital for prenatal care or to give birth, the information is shoved down your throat. It's not possible to not know it, unless you are giving birth in a bathroom stall at prom, and let's be honest, if you are doing that, feeding the kids is the least of your concerns.

The nurses, the doctors, the lactation consultants, the pediatricians, the girl working the front desk, the busy body at Walmart - ALL will tell you that breastfeeding is best.

Their goals did not state: by 2010 have 75% of all mothers to be aware that breastfeeding is best. No, it stated a certain percentage breastfeeding, and certain percentage beyong that breastfeeding for an extended period of time.

How do you get someone to do a certain behavior? You make it favorable for them to do that behavior. Instead, currently, it is most unpleasant to breastfeed as a working mother. Sure, there are places that make it easier than others, but the truth, the gritty day-to-day casserole for dinner making truth of it is: it's hard as hell to keep nursing once you return to work. The logistics are a nightmare.

So, let's say you want to make breastfeeding happen for longer, what can you do to influence that? Throwing "bad mommy!"s around doesn't seem to be working, so how about, I dunno, changing the logistics in a way that make it more possible?

If I issue an edict, and then make it nearly impossible for someone to follow that edict, what do I have? Predictable failure.

impolite
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