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It's purpose wasn't speeds and feeds, which most car buyers don't care about. It is aspirational and inspirational. We have a commitment to quality and improvement, this is the best Honda Civic we've ever made.

Okay, I admit I haven't paid attention to Hondas in several years. I just went reading a couple of drive reviews of the 2012 Civic, and then a couple of the 2013 Civic. Motor Trend reports that the 2013 updates are limited to the minor interior improvements, the front grill, fascia and tail lights, and a slightly stiffer anti-roll bar and bushing combination.

I cannot imagine how such things can take a car from a flop to "the best."

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