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It's the opposite of being short.

If you're long on a stock, you're bullish on its prospects. It can also mean (and perhaps usually means) you've actually invested in the stock, in the usual way. By the usual way, I mean that you bought it expecting the shares to increase in value.

Meanwhile, if you've "shorted" a stock, you're expecting the shares to go down in value (and you've actually borrowed them and sold them, planning to buy them at a lower price -- replacing those you borrowed and making a profit later).

Here at Fool HQ it's not uncommon to hear someone mutter, "I'm so short on XXXXX..." This could refer to a local take-out eatery which has disappointed the Fool (in which case the Fool isn't invested in the company, but is just using another way of saying "I'm so unimpressed with that company.") It could also mean that a Fool is reviewing a company in the news and doesn't think the future is bright for it.

Hope that helps! (If not, ask more questions.)

Selena
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