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No. of Recommendations: 10
It's the private forums on Facebook which make it sing. Three private groups I belong to on Facebook are doing things (without any acknowledgment on my timeline, or mention that I belong to said group) which we don't want our employers to know about or where we discuss technical analytics with beautiful charts, videos, and more...

One room I am in has just formed a union for nightclub DJs. Our first business is forming our own healthcare plan for DJs nationwide and setting up a scholarship fund for children of DJs. We would never be able to do this in the open because we discuss things such as which clubs pay the best money, which clubs are the worst run, which clubs need to be shut down for labor violations. It has taken us many months of behind the scenes discussions, arguments, etc., all in real time, all of us having documented threads of our discussions, while still having the Private Message channel to discuss/argue strategy with allies and opponents.

Lastly, we use Facebook, Twitter, instagram, Linkedin (I have yet to use Twitter or instagram) to market our businesses and artists among our groups. Nothing, and I mean, nothing has succeeded like Facebook at social media marketing. Instagram is very hip with teens. But our businesses (nightclubs/stripclubs/bars/restaurants with alcohol being served)do not allow teenagers inside. Facebook is perfect for us.

Linkedin is better for white collar business professionals to network, but Facebook is for musicians, actors, singers, comedians, strippers, djs, etc. to form private forums and do so without anyone frowning at our language and humor. I have one comedian friend who has mutliplied his gigs 5x in one year by using contacts in his private Facebook forum for comedians only - meaning no agents or club owners or fans can view the heated discussions these guys and gals have. He is also saving money and headaches by no longer booking himself into untested "difficult" clubs other comedians talk about because the owners always have an excuse for not meeting the guarantees, or they pay late, or they don't advertise properly, double book frequently, etc.

One last note: my bar complex has discontinued all radio and TV advertising. Our Facebook posts for special nights fill our respective clubs with locals AND tourists. We are actually having people from across America joining our pages on Facebook and then arranging their vacations around stuff we are posting.

I've got a friend who owns an extremly successful bar in Key West which isn't even a year old. He uses Facebook to advertise his UFC fights on his TVs. He needs to expand his bar. He doesn't advertise on radio, TV or in print. He never has. He simply took to Facebook and let everybody know he just bought a bar. The rest, as they say, is history...It's one of the coolest bars in Key West and now tourists are buying his t-shirts, hats,etc. and flocking to the place. All because of Facebook posts and photos.

Something might come along to knock Facebook off its pedestal as Facebook did to MySpace, but right now, I don't see anything which combines mobile, photos, videos, messaging, private posts, secret forums, etc., as Facebook has done...
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