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Jason: You imply a very interesting question.

How does a King become a Gorilla??

If I read the book correctly, he can't get there from here. They are mutually exclusive. The Gorilla has proprietary control of the standard, the King does not.

I read the same article by Phil Weiss - TMF Grape - and I couldn't believe Geoffrey Moore would have said that. I include the link here for anyone who hasn't read it and may still want to. "www.fool.com/porfolios/rulemaker/2000/rulemaker000105.htm"

JDS Uniphase may become a very strong King, if they continue to refine their end-to-end solution and continue to buy all their competitors. However, I don't think they can buy Lucent or Cienna.

The easiest way for a company to gain proprietary control of a standard is with a discontinuous innovation technology.

Please pardon me, Bruce, but we have all heard the story about the guy who invents a better mouse trap and the world beats a path to his door. Guess what you just experienced, a discontinuous innovation technology - or a better way to do something. Now he can excercise proprietary control over the design of his mousetrap. May have a Gorilla here.

On the other hand; the guy who invented the Linix operating system and then gave it to the world, can't now retract that action and exercise any control over his "better way". At best, only a King can happen here.

/s/
Harold
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