jKB2016 - Great writeup… thank you for articulating…
at $1.5B TTM revenue, Roku is just starting… has tremendous runway
it dominates TV OS market, in duopoly with Amazon Fire TV… Google chromecast, LG and Samsung OS are much smaller market share - however, more than the OS, to participate in upcoming CTV advertising tsunami, ROKU is single largest independent stock to own…
(TTD has overhang of mobile and Apple IDFA… Magnite is playing in smaller sand box (SSP for smaller content providers outside of Disney)… and Amazon is more about AWS than Fire TV… )
Roku channel is really interesting… its growing much faster and has huge runway for monetization…
And dont forget international… its long greenfield runway…
with price rise and adding more, its become 13% position for me… I see it doubling to quadrupling from here in next few years