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Just to throw my two cents in:

Mac vs. PC: Mac users are very loyal to their brand and sales for Apple are usually people that want to upgrade. The iMac did bring a few more converts, but still their market share is 10-15%. However, artistic people (not sure if this would include publishers) do like Apple.

MS Works is by far the most popular word processing software, but not by choice. Most PCs come with it when bought. MS Word is the word processor of choice. One problem. Even though Works and Word are both Microsoft products, neither of them will convert the other's text well. The resulting document will print the formatting codes it didn't process.

Acrobat Reader 6.0 is actually set up for ebooks now. Not sure if 5.0 had the option or not. I agree with Chapman that PDF files can easily be converted to most formats.

I, myself, still use WordPerfect. I'm trying to switch to Word, but I know WordPerfect inside and out. But from there, I can convert to whatever format they want it. Still wish WordPerfect 4.2 would work on my system. The macros were so easy to make.

Okay, maybe a couple more cents than I thought.

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