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Knowlesg,

Please see my recent previous posts. Different investors use different metrics. And these may change depending on the type of company. For example when viewing some SaaS companies recurring revenue is important. Cash flow, enterprise value per share, of course earning per share, stock trading range, founder or ceo ownership level, etc. There are so many it is hard to know where to start.

I posted a link to some public or free TMF boards tht address many of these questions recently on this board.

I like and own Nike. I beleive they will be successful for years to come.

David
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