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So Franklin Covey is back to rising today, and sinking me again. Its volitle. It will stay vollitile a little longer, maybe over the next few years. Maybe the holiday shopping is encouraging investors. Maybe the rumor that this company is back is spreading through the mills. Still no WallStreet opinion on the matter. Still volitile. By the end of yesterday it had fallen, but daily changes aren't what I'm looking for here.


I think I would not have pointed my red thumb down on this stock if I had FIRST read their annual report, scanned their numbers -- followed the little links on the stock's page-- and THEN considered what other CAPS players were saying. Then I would have fussed yesterday that it was down a little, but been very happy today. I think it will go up in the short term - over the next year, as people watch and become a little more confident all the time. Still anyone's gues if they can continue to reinvent and then market their new selves. Its still impossible to guess this company 5 and especially 10 years down the road when Franklin Planners are truely dead.


Even the CAPS tags says they are just office supplies -- not the seminars. Still just Franklin and no Covey. They have a lot of marketing to do.

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