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Larry emailed me off-board to point out (his mailing follows):

One other advantage is they also help their customers be complainant with GDPR & CCPA regulations.

According to Article 6 of the GDPR, businesses who collect and process data must do so under ONE of six legal bases:

User Consent
Legitimate Interests
Contractual Necessity
Vital Interest of the User
Legal Obligation
Public Interest

Many companies live in fear of #1 - User Consent. But take a look at #2: Legitimate Interests.

In addition to giving consent by opting in, marketers are permitted to process personal data where they have a "legitimate interest" in doing so that is not overridden by a person's fundamental rights or interests.

GDPR states specifically: "The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.... A word about 'legitimate interest': We're not talking spam. We don't mean mass-emailing all 19,638 records in your CRM to tell them about your new product feature."


I guess that is why Zoom Info's Targeting of the correct person to contact passes with flying colors.

Saul
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