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Leadership Expert, Ed Chaffin, Announces Upcoming Release of New Book

June 27, 2022 - Ed Chaffin, author, founder and CEO of The Uncommon Leadership® Institute, LLC, has written a new book that explains in detail the new leadership ethos and principles that have emerged in a post-COVID-19 pandemic world. “UnCommon Leadership® for the New Reality: 3 Principles That Drive Greater Awareness, Engagement, and Psychological Safety” explains why a one-size fits all leadership model is no longer effective.

UnCommon Leadership® will officially be released on June 28, 2022 and will be available on Amazon. On the day of the release, Chaffin will be offering the Amazon Kindle version at a special price of $.99 and ideally he would like to have people buy that version between the hours of 12 noon EST and 4pm EST.

Individuals can also purchase a hardcover autographed copy and support a non-profit organization by doing so. For every $50 autographed purchase, $35 will be donated to the Heart and Soul Free Clinic in Indiana. Please go to his website at if you are interested in this program.

The pandemic changed the way that people view their employment options and exposed truths that no one expected, least of all business leaders. A single style of motivation doesn’t work for everyone and the Great Resignation is proof of that. Individuals are now seeking something entirely different than what they’ve been receiving from their companies and leaders.

Chaffin’s book shows readers the foundations of effective leadership. It begins with employers being aware of what they believe of themselves and others. Effective leaders know their values, have a vision and mission, and are able to successfully inspire employees. Cultural recognition and diversity are integral differences between a mediocre leader and a great one.

Equally important as the way individuals lead is knowing the people that they’re leading. It’s critical that leaders take the time to understand what motivates and inspires employees and adjust their leadership style accordingly. It enables everyone to reach their full potential and unlock positive change for all.

“UnCommon Leadership® for the New Reality: 3 Principles That Drive Greater Awareness, Engagement, and Psychological Safety” is essential reading for business leaders. It will help them understand themselves, the people they’re responsible for leading, and the new challenges they’ll encounter as people return to the office and the new realities of the workplace become apparent.

For more information, visit:

About Ed Chaffin

Ed Chaffin is an author, speaker, Professional Certified Coach, and the founder and CEO of The UnCommon Leadership® Institute, LLC. He’s built three companies as an executive and supported over 300 leaders in over 20 countries around the world. He brings his vast experience of learning what helps leaders be their best selves and inspires all leaders to leave that lasting legacy.

Media Contact

Company Name:
The UnCommon Leadership Institute, LLC

Contact Person:
Ed Chaffin

United States

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