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Like a prize fighter who continues to tap his opponent's back, even when in a clinch, we now have a hard time thinking about current political personages without titles like Pocahontas, Crooked, Sleepy Eyed and so on.

I recognize the reference to the member of the Wannabe tribe, and just about every politician is called crooked, but who is the "Sleepy Eyed" person?

Advertising has gone from "Buy my stuff, it's good stuff!" to "Sell the sizzle not the steak!"

If anyone is interested there's a book by David Ogilvy titled Ogilvy on Advertising that I used to as a reference when writing ads for my store back in the day.

It's been updated to: Ogilvy on Advertising in the Digital Age

But the book that was most helpful to me when designing my store's newspaper ads was Advertising from the Desktop
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