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Ioptics is developing OROM technology (Optical ROM). The card/storage
medium is smaller than a flash card and stores up to 128MB of memory.
Access time is around 10 milliseconds, the cost estimate is as low as 2
cents per megabyte>>

..iomega makes no 'read only' drives, and likely never will..

My point is that with a 128MB storage disk that's $2-3, you are likely to see it replace CD/DVD/Tape based media for a segment of the market. A lot of people use the Zip for purely archival purposes (some that require fast access time for playback), such as zips, MPEG-2s or MP3s. It's small enough for laptops (you can't say that for the bulky Zip Plus travel kit). Therefore, it does pose a threat to Iomega's grip of the market. Furthermore, in terms of optical technology, optical rewritable disk innovation is not far behind at all; the data only have to be read by organic light emitted diodes.

However, the new 200MB+/1.44Mb compatible drives may pose some immediate threats later this year. Btw, does anyone know when the Quest drive from Syquest is actually coming out?

"Ack, they plan to position Clik as the disk for digital cameras?"
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