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<<The reason for the HARD sell is the 6% sales charge. These products pay the sales people very well.
I like Badgers advice and agree with it. Also the Mailman makes some valid points as well.
Heres my opinion.
Life Insurance is not a vehicle to be used for tax savings or investments.>>

Correct, life insurance as an investment alone is not superior to the advantage found in a qualified plan - that is during the first few years. But the key in the case presented is that the individual is mid 30's with small children - he has a long term life insurance need. A long term need is best matched with a long term asset - Finance 101 - e.g. permanent life insurance - not term insurance.

<<I would get different quotes from 4 or 5 companies.
I would look at getting a term policy. Maybe 30 years. This way, after the term, your kids will be out of college and on their own (Hopefully!) There will be little need for a large policy if your investments do well.>>

What about if the person gets disabled - where will he get to money to invest in a qualified plan - he will be no longer employed?

<<Of course your financial planner won't agree, he won't get paid on this.
Click on the personal finance section of the Fool or type insurance in the search box.>>

Well as a regestered investment advisor - who can charge fees - and who has an insurance license - I suggest that you stick to what you know best and not give advise which may cause someone harm

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