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<<The usual trade off is to offer a cheaper rate per copy for a longer suibscription. That being the case, why change your current practice if it is working well for you? >>

Agreed.

My best advice would be to talk with customers, maybe even include a short survey in your next newsletter. Or, if there's a way to work this with PayPal, have an e-mail sent out to each subscriber after they pay their next bill. In the e-mail you list your survey questions after thanking them for their patronage.

Good luck,

Tim
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