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<<There is a large population of well-off elderly in my neighborhood. I'm in touch with a social worker/eldercare manager who has clients who need this service & she's very interested in being able to refer to me. She's sure that her clients will love me.>>

Just to sound a note of aware that there may be ethical and professional constraints on this sort of referral network.

While your friend may be totally altruistic in her motives, her clients may well have relatives who would view this sort of arrangement very skeptically.

That's not to say that there isn't some way to make it work, but I've been burned a number of times when my efforts at promoting my business have been viewed suspiciously......and for perfectly valid reasons when you look at the other person's point of view.


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