No. of Recommendations: 10
Many (Darth can probably help) follow ROKU more closely than I. It is my understanding ROKU does sell inventory “direct” meaning they have a department who is selling their inventory and allowing for ad campaigns to be set up and adjusted while providing some level of feedback to ad buyers (ROI).

Additionally, ROKU partners with both DSP to help sell inventory and SSP (presumably to help supply inventory). The Trade Desk is one of their DSP partners.

Will the purchase of Dataxu allow ROKU to wall off? I doubt it, but you never know. For someone interested in ROKU, I’m not sure this is a great way to spend their money. They are going to invest in the infrastructure that TTD and others offer. TTD especially has a huge lead in developing these services/platforms to help buyers realize ROI on ads. Unless ROKU wants to end up as a walled garden, it seems focusing on becoming the best TV OS would be more profitable. But what do I know.

Just a few thoughts...

A.J.
Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.