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Dear Fools

I have been readings as much as possible on the marketing strategy on the Breathe Right strips. It seems like they have pulled back from their "sports performance" enhancement messages and focused almost exclusively on the "Sleep better / reduce snoring" strategy.

In really considering this, I think focusing on sleep is a great strategy - Everyone sleeps once a day, and a good percentage snore or get congested every so often. Personally, I use the strips whenever I get stuffed up: ~20-30 nights a year.

However, I don't like leaving money on the table - couldn't they almost create a separate brand name to market the sports angle more. It seems like there is some potential here, but I agree that the breathe better while you have a cold, reduce snoring is a much bigger market.

Any other opinions on this?

Macklad
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