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Maybe Henry Ford had it right when he said: You can have any color of Ford you want as long as you want black.

The Fool is writing about retirement plans, but it would seem this would apply to retail sales too.

But another group of students was presented with the same scenario, except the store also displayed an Aiwa CD player for $159, which was also a bargain. When given the choice of buying the Sony, the Aiwa, or waiting, 46% of the students said they'd put off a purchase. Just by adding a second option, the percentage of people who wouldn't open their wallets jumps from a third to almost a half.

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