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Maybe I'm cynical, but this tiny article was slightly under whelming.

Can someone who bought something from one of the Apple stores, particularly a system, tell me if Apple made any attempt to determine their buying motivations? It would be nice if AAPL was polling the customers at the stores to determine who was an existing AAPL user and who was a convert. Then maybe the factors that drove the customer to change. Maybe a customer survey form or something.

That way, Steve or Fred could say something like, "We sold x number of Macs, and y% of these went to Windows users who tell us they bought a Mac because of such-and-such".

We could see how effective the stores are.

First2Fight


I think that ATAT reported earlier that Apple was conducting exit interviews at some of its stores and giving people $20 for the effort afterwards. So, I'm sure that they're trying to determine their success on a scientific basis and not just pulling numbers out of thin air.

I think that you'll get your wish of being informed on how many converts the stoes have created.

Paul
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