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https://finance.yahoo.com/news/shoppers-love-rewards-credit-...

Large merchants including Amazon.com Inc., Target Corp. and Home Depot Inc. are pushing for the right to reject some rewards credit cards, which typically carry higher fees for merchants. They are likely to opt out of a roughly $6.2 billion settlement Visa Inc., Mastercard Inc. and several large banks recently reached with merchants and continue to make their case in court, according to people familiar with the matter.

The retailers are trying to end the card networks’ “honor all cards” rule, which requires merchants that accept Visa- or Mastercard-branded credit cards to take all of them. If merchants could pick and choose among Visa or Mastercard credit cards, those with the highest merchant fees—and most generous rewards—likely would be on the chopping block.


Cards mentioned in the article as potential targets include Chase's Sapphire Reserve, Cap One's Venture and Citi's Double Cash.

That said, it will probably be difficult for merchants to stop accepting all rewards cards, especially if they sell online. The article also indicates that reward card purchase volume was 67% in 2008, rose to 86% in 2013, and is currently at 92% - so merchants will have to thread a fine line about which rewards cards to accept vs. reject. Even with that, they will risk customers who only have higher end rewards cards being unable to make purchases with any of their cards, and potentially not making the purchase at all.

AJ
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