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Subject:  Re: Goodwill Date:  10/12/1999  12:27 AM
Author:  jkm929 Number:  384 of 2244

A Random House dictionary gives the following definition of goodwill: an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock, etc.

It's a true asset if it positively affects the profitability of a business.
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