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Subject:  Re: Opinions on subscription payments Date:  11/30/2002  11:50 PM
Author:  ptheland Number:  7138 of 15031

Ever since I started I've had the thought in the back of my mind that some people might like to pay once quarterly or annually and then not see the charge again until the next quarter/year.

That's one plus. Another is selling a year's (or quarter's) worth of newsletters. If someone is on a monthly payment plan and decides to cancel, they're done that month. No more sales from them.

But if you get them to commit to a year's worth, they likely won't reconsider their purchase decision until it's time to renew. Even if they're not thrilled, odds are that they won't cancel and ask for a prorated refund. They'll just keep getting the newsletter until their subscription runs out. That gets you more revenue from that customer.

I'd say to skip the quarterly subscription and offer monthly and annual, with some kind of discount for the annual (maybe the equivalent of 2 months free?) Or make the annual price 12 times the monthly, but add 2 free issues to the end. I wouldn't offer too many choices, as the administrative hassles go up with the number of options you offer.

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