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Subject:  Expensive direct mail Date:  5/29/2003  4:27 PM
Author:  ShelbyBoy Number:  7641 of 15032

I need to put together a direct mail package to send to businesses. Even if I get a very low response rate (less than 1%), I can afford to spend about $10-$15 per package with this campaign.

I want to send something that will get opened and read.

I plan to ship in a USPS priority mail box to help get it noticed so the postage for that will be approximately $4.00.

Anyone have suggestions for a presentation technique, specialty item, etc. that I might include?

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