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Subject:  Re: Here's your chance: Balance the Fed budget Date:  1/8/2007  1:28 PM
Author:  jcradd Number:  200569 of 606180

"If you say "a battery that lasts longer, rather than one that lasts shorter" then you are on solid ground.

If you say "a battery packaged more attractively, and advertised for better recognition" then you would be on solid ground.

When you cross-compare irrelative attributes, you are failing in objective comparisons."

If the battery lasts longer than another battery, there is more real value.

Advertising, aside from just communicating the actual existence and attributes of the product, adds no value and is a waste of resources. A battery with the same performance, but which has more TV commercials, doesn't have any additional real value, yet costs (someone) more.

In comparing the two things, I am trying to help illustrate creation of real value vs. creation of perceived value for you.

"you could have a more productive employee that grandstands better than otehrs, versus a loser who merely cubicle-dwells."

All other things being equal, the person who "grandstands" better is

a) wasting time/effort grandstanding instead of doing something productive, therefore a less valuable employee

and b) by definition less honest in dealing with other members of his own company, therefore a less valuable employee

"ON THE OTHER HAND, persuasive promotion and presentation is CRITICAL for the highest quality and highest true-value programs, products and services. Indeed, the 'skills of salesmanship' in this case may be as (or MORE) important than the production of the offering itself.

This is because creating legitimate quality DOES NOT ensure broad UNDERSTANDING of its quality, nor the shift of emotional inertia of the consumers in their default manner of emotional decisions. Peopl OFTEN can be presented with "the facts" and still make poor decisions... and it is here that the skills of persuasion, in the hands of ethical professionals, is tantamount."

The only ethical form of persuasion is through the presentation of facts and logic. Period. End of story. Anything else is unethical, at least to the same extent that forcing someone at gunpoint is unethical. If you want to argue that somehow the ends justify the means, that can be done just as easily with force/violence as with any other form of "persuasion".

"In the end, in economic terms, "Value is defined by the appreciation of it, in whatever way that occurs, by the consumer." REAL value is as it is perceived... not the specifications of the engineering."

That is just logically wrong. What you are saying is essentially 'what they don't know won't hurt them.'

If you are talking about something completely subjective, like say music, or the type of view you prefer out your living room window, that is different. But when you convince someone to buy something inferior, you are doing harm even if they are happy because you have fooled them into thinking that they got a good deal. You are harming them because, even though they may be ignorant of the possibilty, they could have had a better product for the same price (or the same product for a lower price). You are also harming the efficiency of the market because you have skewed the dynamic that makes a free market work in the first place - fair competition where the best product at the best price wins out.

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