The Motley Fool Discussion Boards

Previous Page

Investing Strategies / It's Earnings That Count


Subject:  Re: True Religion Date:  8/9/2007  9:17 AM
Author:  DutchMark Number:  1367 of 1817

My initial instinct tells me this company does not have a durable competitive advantage. There are four broad types of competitive advantages, according to Morningstar: 1) low-cost operator, 2) high switching costs, 3) intangibles, and 4) network effect.


I don't know much about True Religion but when looking for a competitive advantage I think you need to see it as Volcom, another aparel maker. They also have a few stores but mostly sell through channels like PacSun and Zumiez. The advantage comes from having a protected brand and playing to a certain niche in the market. So I'd say it qualifies for 3) and a bit of 4). For Volcom 4) is actually quite strong which is a very large reason for their success currently.

The hard part is knowing whether the advantage is durable or not. Fashion can be fickle. But that hasn't stopped brands like Nike to establish a considerable moat.

Copyright 1996-2022 trademark and the "Fool" logo is a trademark of The Motley Fool, Inc. Contact Us