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Real-Money Stock Picks / Messed-Up Expectations Portfolio


Subject:  Feb Ford incentives Date:  3/5/2011  5:18 PM
Author:  TMFGebinr Number:  258 of 1287

Courtesy of Doug (TMFThump) from the SA Ford board:

Honda - $1979 +8.9%
Toyota - $2003 +11%
Ford - $2542 -9.7%
Chrysler - $3052 -14%
GM - $3732 +12%

While that's a higher number than the January level outlined in my purchase article (, the trend of YoY declines still holds true.

High incentives just to drive sales is a long-term losing proposition because it conditions buyers to expect them and it lowers margins. I'm glad Ford is holding the line on reducing these.

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