The Motley Fool Discussion Boards

Previous Page

Investing/Strategies / New Paradigm Investing

URL:  https://boards.fool.com/more-likely-it39s-because-this-article-came-out-34256265.aspx

Subject:  Re: This is why TTD went up today Date:  7/22/2019  9:17 PM
Author:  hlygrail Number:  115375 of 117905

More likely it's because this article came out highlighting how they're going to bat against Google...and seem likely to come out ahead on this one:

The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.

Why?

The Trade Desk, rather than Google, is the one throwing its weight around for a change.

As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to push it through so it can start to protect its buyers in time for Q4. ...


Read more at https://adexchanger.com/platforms/trade-desk-clashes-with-go...
Copyright 1996-2021 trademark and the "Fool" logo is a trademark of The Motley Fool, Inc. Contact Us