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Microsoft's "Massive" Attack on Google
By Tom Taulli
April 27, 2006

Last week, I had a chance to meet up with the folks at Xfire, a two-year firm in the online gaming space. And, yes, many of the employees are young, smart, and avid gamers.

But when talking to the CEO, it becomes clear that this is a serious business. That is, the gaming world is where advertisers can reach a tough demographic: males between 14 and 34.

So this week, Viacom (NYSE: VIA) plunked down $102 million for the company.

Now, it looks like Microsoft (Nasdaq: MSFT) wants a piece of the action.......
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