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Hey, look, don't kill the messenger!

http://nymag.com/intelligencer/2018/12/how-much-of-the-inter...

snip: <How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot.

Take something as seemingly simple as how we measure web traffic. ... Yet not even Facebook, the world’s greatest data–gathering organization, seems able to produce genuine figures. In October, small advertisers filed suit against the social-media giant, accusing it of covering up, for a year, its significant overstatements of the time users spent watching videos on the platform (by 60 to 80 ?percent, Facebook says; by 150 to 900 percent, the plaintiffs say).>
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