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No. of Recommendations: 6
More likely it's because this article came out highlighting how they're going to bat against Google...and seem likely to come out ahead on this one:

The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.


The Trade Desk, rather than Google, is the one throwing its weight around for a change.

As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to push it through so it can start to protect its buyers in time for Q4. ...

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