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Most likely your biggest issue is going to be SELLING your services. Getting enough business to survive is the issue most profesional service providers have trouble with that KILLS them.
I would recomend a book on selling profesional services, one I recomend is called "The I hate selling" book. "Selling the invisible" is another one that I would recomend.

You'll only be able to make so many mistakes before you go out of business. My sugstion is to learn about all the ones others have done and NOT do them. This is very simple and very hard.
Finding people who have done what you've done and asking them where they screwed up when they started or what they would do diffrently is a good place to start. In that light, I also would recomend a book written by a mentor and friend of mine called "Guts and borrowed money" I would read that book and pick up on all the "mistakes" someone who made it did, and not do them. Most people DO NOT EVER spend time learning about mistakes, and I think they are one of the most valuable learning tools ever.
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