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ALGN was covered by Marc Gerstein in one of his recent Multex columns:
http://dai.multexinvestor.com/article.asp?docid=14257&nd=0402_DAI_AAC_L01

(I highly recommend his screening columns by the way).

I was attracted to the idea - braces you can't see. Normally I wouldn't look twice at a company losing money, but the sales trends are good. The share price has also been rising strongly in the past few months, so maybe the good news is already priced in?

I'm wondering about competitors -
The Company competes with manufacturers of traditional orthodontic appliances, such as 3M Company, Sybron Dental Specialities, Ormco and Dentsply International, Inc.

Does traditional orthodontic appliances mean standard metal braces? If the whole world chose "invisible" braces and refused to wear metal braces ever again would all the business go to ALGN? What kind of "moat" do they have if that were to happen?

I'm just thinking about teenagers, who must be the main market and to whom appearance is going to matter so much.
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