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Multiple is a pretty basic term. A multiple refers to the price of a company's stock relative to some other measurement like earnings, book value, sales, EBITDA, etc. If A company has a sales multiple of 2x's, this simply means the market cap is two times greater than the Sales for that company. People will refer to multiples when trying to assess a company's value relative to others. Pepsi has a foward P/E multiple of 16x's and Coke has a foward P/E multiple of 21x's. This good mean that Pepsi is trading cheaply compared to Coke or Coke his higher quality earnings that are worth more. Hope this helps.
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