No. of Recommendations: 0
What? Maxtor? That's right Maxtor!

Maxtor was known for its low cost IDE disks and it's not a stock I'd normally invest in.

But it had a break-out yesterday on 5 times average volume on what looks like buzz surrounding their new NAS product. Now we all now that NTAP is the stud of this sector and it now has a 35B market cap. But at the low end MXTR looks interesting and it only has a 1.3B market cap.

5 of us on wizards call bought yesterday near the high end of the breakout, we didn't see it early enough, when HighKarate asked us what we thought of the chart.

If it looks strong today, I'm buying more.
Maxtor Announces National Advertising Campaign for MaxAttach NAS Appliances; MaxAttach Appliances Now Available on Dell's Gigabuys Online Store
MILPITAS, Calif., March 3 /PRNewswire/ -- Maxtor CorporationĀ® (Nasdaq: MXTR - news) today announced a national advertising campaign for its MaxAttach(TM) NAS appliances which will debut on March 13, 2000 in major business, technology and networking magazines. The advertising campaign is designed to build brand recognition for MaxAttach and support the efforts of Maxtor's MaxAttach distributors and resellers in the rapidly growing NAS marketplace.

In addition to the distributors Maxtor has previously announced, the company's MaxAttach products are now available on, Dell Computer's online store. (See: MAXTOR+CORPORATION&CategoryID=89&OrderBy=Manufacturer.)

``The NAS market has tremendous potential, and we believe that Maxtor is strongly positioned to capture a significant portion of this highly profitable business,' said Mike Cannon, president and CEO of Maxtor Corporation. ``Key advantages for Maxtor in this market include a highly robust software and hardware platform; storage device leadership, most notably a path to integrate system and hard drive technologies; and a global support infrastructure which will become increasingly important given the expected explosive growth of the NAS market.'

``Our MaxAttach appliances have several advantages in the marketplace, including ease of use and performance, which have been referenced in several published reviews, including Windows Magazine, which awarded the MaxAttach desktop product its WinList award,' said Victor Jipson, president of Maxtor's Network Systems Group. ``In addition, our new MaxAttach 4000 rack mount appliance utilizes Maxtor's 4-disk, 40 GB DiamondMax 40 drives in a 1U height rack enclosure, giving it a significant capacity advantage over competing products. The ability to store 1 terabyte of data in a 13' rack is of tremendous interest to customers in both the corporate and the Internet marketplaces.``

The first in the series of planned advertisements features Maxtor's family of rack mount and desktop NAS solutions. It will begin March 13 in national print media including Business Week, boardwatch, Computer Reseller News, Information Week, Network Computing, PC Week, Storage Management Solutions, VARBusiness, and Windows 2000; and online at and ChannelWeb.

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