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INTRO Here's my semi-annual exercise to see if I remember why I own the stocks I own, and so I can check back and see if their stories have changed. I post in case it helps others too.

Real Goods Solar
RGSE (was RSOL, market cap was $0.025B EOY14 is $0.015B mid 2015)
Real Goods Solar is a company that has been ahead of its time for a long time. The company's early business model was to sell what are now called 'green technologies' to the people who wanted to get off the grid, live off the land, disconnect from society, live more sustainably, or maybe just had to find a way to make a ranch or mountain cabin more comfortable. A lot of the products were actually used in suburbia, but that was fine. As the solar industry matured, the company decided to focus on installing large commercial and municipal systems, particularly in areas with attractive subsidies. Recently, they returned to the DIY crowd and began offering their catalog again.

Despite the dramatic growth in the renewable energy market and the advance in decentralized systems, the company has not managed to benefit. Considering how long this has gone on, and the recent reverse stock spilt, I must conclude that it is likely mismanagement or bad luck. The technology is improving. The market is growing. Other companies are doing well in the industry. Yet, the company falters.

I will continue to hold a few remaining shares, but would only buy more if I was convinced that management had adopted a profitable strategy and demonstrated the ability to execute it.

DISCLOSURE LTBH since the mid-2008 IPO. I sold some for diversification.
(I've also collected links to the other discussion boards and my other stocks over on my blog
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